Them

They and Them are pronouns flat Earthers and other conspiracy theorists use to refer to the nameless, faceless entity that is controlling and deceiving the entire world. They are allegedly responsible for making every scientist, pilot and navigator think the Earth is a globe, when it is in fact flat.

There is documented history of how humans figured out the shape of the Earth and its place in the solar system, but flerfs claim that They were behind it the whole time. Despite the very straightforward scientific inquiry it would take to confirm the Earth is flat, They are somehow preventing anyone from doing it, except of course for the few below-average-intelligence "truth seekers" that can see right through the deception.